How our products support our way of living, vision and mission. First and foremost it aligns with our values and beliefs as individuals, families, team and business to support a more respectful, mindful and eco conscious way of living. Profits from products purchased go straight back into the research, development and innovation of our fins. Our team works hard to support the eradication of and raise awareness of Ocean Plastic Pollution. Since 2021, our team has been on a journey to develop surf, paddle and wakeboard fins produced entirely from end-of-life fishing nets, ghost fishing nets and marine plastic waste. Our mission is to turn the tide on marine plastic pollution. We will do this by removing plastic pollution and turning it into fins using innovative low energy production methods. Each product purchased is shipped using minimal compostable packaging with a personalised thank you card.